This manifesto was written by students in Prof. Coby O'Brien's Advanced Advertising Creativity class. Their research helped support "The Essentials" positioning .
Skatecase
Campaign to launch Skatecase, a skateboard, invented by USF Engineering alum Alexei Novitzky, with built-in storage. I worked with USF Zimmerman School colleague Coby O'Brien and two undergraduate researchers with support from USF's Innovation & Technology start-up incubator. Included brand positioning and identity development and creation of materials for its launch at Surf Expo.